Publishme Agency
A full service games marketing agency
Best gaming influencer campaigns
Gaming influencer marketing agency
A full service games marketing agency
A full service games marketing agency
We don’t say “NO”
We say “we have alternatives!”
Tailor made strategy
Strategy must be tailored according to the game’s unique needs
Local flavor and taste
We’re focusing on gamer experience and local players’ needs
Performance driven
We set our KPI’s on the first day and we track ROI just in time
EPIN Distribution
10-18 year olds have no access to CC but have only pocket money
For the last 10 years, gamers’ habit changed from buying all code needs from a single site.
It has less fraud risk and more reliable according to gamers.
More options for BD.
Brand Collaboration & Sponsorship
We have close relations with most well-known global brands’ local offices.
We aspire to connect our partners with these brands or vice versa
We prefer to create huge visibility which will benefit both our partner and the brand.
Production
From small green-box studio broadcast to big stadium events with broadcasting trucks, we are offering high quality broadcast experience.
Besides having an experienced inhouse team, we have a wide production network.
Media Planning
10-18 year olds have no access to CC but have only pocket money
For the last 10 years, gamers’ habit changed from buying all code needs from a single site.
It has less fraud risk and more reliable according to gamers.
More options for BD.
Digital Marketing
It requires digital knowledge, market experience and access to wide range of inventory.
Our partnerships with the digital inventory sales houses and our marketing experience allows us to make successful digital campaigns.
Influencer Marketing
Choosing the right influencer and producing “worth to watch” content is crucial.
So far we had ran hundreds of successful influencer marketing campaigns in our region.
Public Relations
We have access to media channels that drives game focused content.
Many years of making successful projects gave us high level media connections.
Our bulletin publishment scores are higher than any other agencies.
Content Marketing
We believe that, transforming regular player to be part of a proud member of community is possible with content.
Developing content alignment with marketing strategy is key and vital.
We have our own “Content Hacking” approach which combines content marketing with growth hacking.
Community Management
Local players in TR & MENA are very social and very vocal.
We create and use all necessary channels to channel all feedback and comment from community to our partner.
We create engaging online events and competitions for players to live the brand experience in a broader way.
Strategy Development
Our strategy development process stands on 3 pillars
Entry: Market launch of a game or company.
Growth: User acquisition, increasing engagement and retention, driving epin sales to increase revenue.
Remain: Keep leader position, extend your business with brand partnerships.
Tournament Management
We love esports and everything around it and we also know esports require being detail-focused and having expertise to maximise the player experience.
We do: Online & Offline tournament production, referee and moderator team support, API supported automated tournaments, ruleset creation, team management, pro player management
Loyalty Programs
Almost every game have their own currency and they run their own stores.
Integration with loyalty programmes allow gamers to convert game currency to loyalty points and vice versa.
Via loyalty program integrations we increase the retention time of players and offer them more value so they stick to that game also because of the benefits.
BRAWL STARS
Biggest mobile gaming event in Youtube Turkey so far! Regarding the format; tournament become a fun event more than competitive, which increased viewership numbers. Received very positive feedback for the format from community and the influencers.
| Famous Youtubers | Total Views | Giveaway Participants |
|---|---|---|
| 11 | +2.3M | +30K |
BRAWL STARS
Cup Race event, completed on 25th of April where players rushed for a prize pool of 50.000 TL to be in the first 500. Over 40 K players brawled to surpass the community goal, reaching 3.5M trophies on a single day! The final result is phenomenal as in 2 hours, total gameplay time reached 9.3 years!
| Discord Engagement | Trophies In A Day | Years Total Game Play |
|---|---|---|
| +4K | +3.5M | 9.3 |
ACTIVISION
We created Turkey's biggest invitational for COD Warzone. With 18 influencers we break records, reach 1.1 million views! Our aim was to promote COD Warzone and every ingame feature via our top notch influencers
| Famous Youtubers | Total Reach | CCV |
|---|---|---|
| 18 | +5.9M | +26K |
GILLETTE
We organised an influencer tournament in collaboration with Gillette, finals with famous national football player Ozan Kabak and TV football commentator Uğur Karakullukçu along with famous Twitch streamers Ferit ‘wtcN’ Karakaya, Kemal ‘Kendine Müzisyen’ Can Parlak, Oğuzhan ‘Jrokez’ Dalgakıran and Efe Uygaç We gave-away Turkish national team’s jersey with signed by players on every stream. We achieved more than 1.15 M views with livestreams and special VOD’s from the streams such as ‘Funny Moments’ and ‘Highlights’.
| Famous Influencers | Social Media Reach | Total Views |
|---|---|---|
| 4 | 6M | 1.15M |
ARKO MEN
The 20.000 TL prize pool attracted the very best to a 4 days of high level competition, in result 8,800 people participated to reach the finals which was broadcasted on AlpTV' Twitch channel. Final has reached 46,797 total views!
| Total Participants | Social Media Reach | Minutes Livestream Duration |
|---|---|---|
| 8k | 1.15M | 240 |
MASTERCARD
With the attandence of Kemal 'Kendine Müzisyen' Can Parlak and Efe Uygaç, Mastercard's latest campaign, which focuses on gamer community in Turkey, is announced to the gamers with 2 Twitch livestreams and 1 IG Live video.
| Famous Influencers | Social Media Reach | CCV |
|---|---|---|
| 2 | 15 M | +32K |
KNORR
10 influencers in total joined the competition in Fall Guys. They separated as two teams and the captains were Ferit 'wtcN' Karakaya and Volkan 'Grimmnax' Yıldız! Gamify influencers; Ayuhere, HellianTV, ubeka_, RaufBaba35, targetlocated, Sizophren also joined the influencer invitational!
| Famous Influencers | Social Media Reach | Total Views |
|---|---|---|
| 10 | +430K | +228k |
ARKO MEN
Tournament was held on Gamify Discord channel running for a 4 days Community polls as requested by the brand was also shared on Discord to gain user insight. Project final was streamed live on Batuhan Büyükakkan’s Twitch Channel.
| Total Participants | Social Media Reach | Poll Participants |
|---|---|---|
| +10k | +1.4m | +14k |
İSTANBUL YOUTH
4 days and the whole event was broadcasted live on Twitch, Facebook, Instagram, Twitter, Nimo TV and Tik Tok. The festival was carried out in partnership with the Istanbul Metropolitan Municipality, Spor Istanbul and the Mayor of Istanbul Mr. Ekrem Imamoğlu was a major supporter of the festival.
Concerts and tournaments with some of the moderations of streams were broadcasted from the live studio with magnificent branding and decor.
During the festival, other than the broadcasting & streams, game tournaments were conducted online, throughout the festival period (i.e. 4 days).
| TOTAL TOURNAMENT PARTICIPATION | TOTAL IMPRESSIONS | PEAK CONCURRENT VİEWERS |
|---|---|---|
| +12K | +233M | +34K |
OLIPS ACTIVE
We organised a sponsored influencer project called “An Extraordinary Day” with a gaming Twitch streamer / gaming YouTuber, Batuhan Büyükakkan.
We organised an ‘Olips Active’ UGC competition on Gamify Discord Channel.
Batuhan asked his IG followers various questions via IG Poll.
We gave-away 5 Logitech gaming equipment and 50 Google Play Store & iTunes codes in total to the winners.
| TOTAL VIEWS | SOCIAL MEDIA ENGAGEMENT | TOTAL REACH |
|---|---|---|
| 1M | 111K | 5.8M |
TWITCH NEW YEAR’S PARTY
Turkey’s most popular Twitch streamers got together on New Year’s Eve for a fun livestream, full of exciting games and raffles. The viewers were highly engaged during the broadcast, sharing hashtags and raffle codes. The BBL Influencer squad met on Kendine Müzisyen’s Twitch Channel to celebrate New Year’s Eve; playing games and showcasing integrated content for 4 hours! Popular brands took place in the event such as Doritos, Zynga, Oppo, NVIDIA and more on the 30th of December.
The end results exceeded our KPI goals; with %100 more views and 1,8M more reach. Moreover, the number of peak concurrent viewers turned out to be %66 higher than our expectations!
| TOTAL VIEWS | SOCIAL MEDIA ENGAGEMENT | TOTAL REACH |
|---|---|---|
| 1M | +111K | +5.8M |
BRAWL STARS OF MENA
In MENA Region, we’ve worked with over 20 influencers and created 58 videos in a 6-month period, which have generated over 103M views.
All video projects have one focus: introducing gameplay and increase awareness. Our efforts generated 600K links to the game.
At the beginning of every season of the Brawl Stars, we emphasised on new features and introduced new characters in the game. We both did dedicated videos and video integrations for the Brawl Stars.
Collaborated influencers boosted our contents on their social media accounts and we’ve amassed over 5M impressions on the social media
| INFLUENCERS | TOTAL VEWS | SM IMPRESSIONS |
|---|---|---|
| 20 | 103M | +5M |
FREE FIRE
For the reveal of the Free Fire’s new face Cristiano Ronaldo in December 2020 and launch of Operation Chrono, we’ve created TikTok challenge - #freefireshowmeyourmove
Cristiano Ronaldo has his own moves in Free Fire. We showed his moves on TikTok and challenged users to show their signature moves. We collaborated with 10 TikTokers in MENA region to elevate the challenge and announce the new Free Fire season Operation Chrono. It was a hit, we’ve amassed 2.7M views and 390K likes
| FAMOUS STREAMERS | FOLLOWERS | TOTAL VIEWS |
|---|---|---|
| 10 | 27M | 2.7M |
FIFA ONLINE 4
We've organized engaging and impactful pre-launch and launch events for the release of FIFA Online 4 in Turkey.
Pre-launch events were based on YouTube VODs and Twitch live streams which are combined with the social media channels of the influencers for announcing the game release in the most efficient way. For the launch of the game, we organized a tournament with 8 famous influencers including a retired pro soccer player from Galatasaray, Sercan Yıldırım.
| FAMOUS INFLUENCERS *INCLUDING A PRO SOCCER PLAYER | CCV TOTAL OF 6 STREAMS | VOD and PREROLL VIEWS |
|---|---|---|
| 8 | 100K | +2M |
KFC Gaming
KFC is one of the biggest fast food restaurant chains in the world and also in Turkey. KFC has decided to build a strong and long term relationship with this young and valuable audience when compared to their competitors. Hence, we’ve developed a 360 degree communication strategy for them.
KFC Gaming is a brand new gaming communication understandment through the Instagram, Twitch, YouTube and other social media channels.
As Publishme Global we’re KFC’s exclusive agency responsible for all marketing activities regarding gaming communication.
NESTLE GAMING
Nescafe 3in1 is Nestle's best and most consumed coffee product in Turkish market. Even though Nescafe 3in1 has been widely known, there were no sign of a communication with gaming community. Therefore we created and designed a new communication with 360 gaming strategy.
We bring Nescafe and well known gaming / gamer influencers together in the game. We provide creative design, esports tournaments, project management, social media account management and influencer marketing services for Nescafe 3in1.
As the exclusive gaming agency of Nescafe, we reach out to every corner of gaming industry